Gartner Research

Amazon Versus Alibaba Versus Your Company — Leverage, Cooperate or Compete With Digital Giants

Published: 09 January 2019

ID: G00373539

Analyst(s): Hung LeHong , CK Lu


Amazon and Alibaba are disrupting multiple industries with platform business models. But a conundrum exists; these providers can simultaneously be a competitor and partner to many TSPs. This research highlights how technology general managers can transform their organizations to deal with this.

Table Of Contents


  • Introduction
    • Why Can Amazon and Alibaba Scale So Fast?
    • What Are the Opportunities for TSPs From a Platform Business Model Perspective?
    • What Decisions Do TSPs Need to Make to Deal With Amazon and Alibaba?
  • A Snapshot of Amazon and Alibaba
    • Amazon and Alibaba Both Have Digital Culture in Their Core
    • Who Are Amazon and Alibaba Competing Against?
  • How Amazon’s and Alibaba’s Growth Plans Impact TSPs
    • Considering Amazon and Alibaba as Suppliers
    • Considering Amazon and Alibaba as Partners
    • Considering Amazon and Alibaba as Competitors
  • The Time to Act Is Now

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