Published: 09 January 2019
Summary
Many companies launch their digital sales channel in a rush due to competitive and growth pressures without going through a proper planning process. Software tech CEOs who want to sell online should first develop their own digital commerce strategy.
Included in Full Research
- Step 1: Define Your B2B Digital Commerce Objectives and KPIs
- Step 2: Define Scope and Mitigate Risk
- Step 2A: Define the Scope of Digital Commerce Initiatives
- Step 2B: Assess the Risks
- Step 3: Design a Holistic Customer Experience
- Define Your Target Customer
- Step 3A: Define the Customer Experience for Key Processes
- Step 3B: Map the Customer Journey
- Step 4: Make Tactical Decisions to Implement the Digital Commerce Strategy
- Step 4A: Define Functional Requirements
- Step 4B: Identify the Deployment Model
- Step 5: Measure, Manage and Refine Regularly