Gartner Research

Social Marketing Primer for 2019

Published: 11 January 2019

ID: G00375824

Analyst(s): Nicole Greene , Elizabeth Shaw , Ewan McIntyre , Jay Wilson


Despite recent challenges of eroding trust and concerns about data privacy, social marketing remains one of the most effective channels across the customer journey. Use Gartner’s 2019 social marketing research to revamp your social strategy and reinforce your social marketing capabilities.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I understand the evolving social marketing environment?
    • How do I build an integrated social marketing strategy?
    • How should I invest in social marketing technology?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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