Gartner Research

How to Evolve Technology Products for Changing Retail Digital Commerce Requirements

Published: 14 January 2019

ID: G00378571

Analyst(s): Amresh Nandan , Monica Zlotogorski


The next generation of online commerce opportunities is evolving through cross-industry and specialized requirements. Technology product managers targeting opportunities to supply digital commerce ecosystem applications must evolve to support various specializations of digital commerce.

Table Of Contents


  • Target Specialization of Solutions by Identifying Specific Market Segments of Interest
  • Execute Product Evolution to Support Emerging Dynamics and Trends
  • Pay Specific Attention to Data Visibility and Real-Time Decision Functionalities

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