Gartner Research

Engage Sales Leaders Early in Product Planning Stage for More Successful Endpoint Product Launches

Published: 15 January 2019

ID: G00374970

Analyst(s): Tracy Tsai , Lillian Tay


Technology product managers focused on endpoint products must collaborate with sales teams as early as the product planning stage to ensure a successful launch — especially when product changes involve new business approaches. This collaboration ensures alignment between the product and sales teams.

Table Of Contents
  • Key Challenges



  • Engage With the Sales Team Early in the Product Planning Stage
  • Customer Engagement
  • New Revenue or Pricing Model
  • New Ecosystems

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