Gartner Research

Mobile Marketing Primer for 2019

Published: 15 January 2019

ID: G00375813

Analyst(s): Mike McGuire , Charles Golvin , Ewan McIntyre

Summary

A fully mobile-optimized marketing strategy engages customers and prospects on their preferred mobile device, enabling unique, real-time communication options. Use our research to identify and mature your mobile strategy, and build the right components for your marketing technology stack.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I identify my mobile marketing strategy: Mobile extender or mobile-centric?
    • How do I develop a process for identifying and implementing new mobile technologies and techniques?
    • What role does mobile play in a successful multichannel marketing strategy?
    • How can I use analytics to measure activity to create relevant and profitable engagement?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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