Published: 15 January 2019
A fully mobile-optimized marketing strategy engages customers and prospects on their preferred mobile device, enabling unique, real-time communication options. Use our research to identify and mature your mobile strategy, and build the right components for your marketing technology stack.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How do I identify my mobile marketing strategy: Mobile extender or mobile-centric?
- How do I develop a process for identifying and implementing new mobile technologies and techniques?
- What role does mobile play in a successful multichannel marketing strategy?
- How can I use analytics to measure activity to create relevant and profitable engagement?