Gartner Research

Tech CEOs Can Create Revenue Opportunities by Targeting 3 Buying Centers for AI-Enabled Services

Published: 16 January 2019

ID: G00376628

Analyst(s): Susan Tan


Artificial intelligence technologies are creating opportunities for service providers to help clients adopt intelligent business solutions. Tech CEOs must target one or more of the three buying centers of AI-enabled solutions to launch and grow their service business.

Table Of Contents


  • Introduction
  • Three Buying Centers for AI-Enabled Services
    • Innovation Centers Require Short AI Engagements and Rapid Proofs of Concept
    • IT Departments Need Cost-Effective AI Solutions Through Intelligent Automation
    • Line of Business Leaders Focus on Business Outcomes
  • Conclusion

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.