Gartner Research

Market Guide for B2B Marketing Automation Providers

Published: 18 January 2019

ID: G00350722

Analyst(s): Noah Elkin , Adam Sarner


Marketing automation solutions enable marketing leaders in B2B organizations to manage demand generation and account-based marketing programs. Use this Market Guide to identify providers that can elevate marketing initiatives around complex, high-consideration products and services.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

Representative Vendors

  • Vendor Profiles
    • Act-On
    • ClickDimensions
    • HubSpot
    • IBM
    • Marketo
    • Mautic
    • Oracle
    • Pegasystems
    • Salesforce
    • Salesfusion
    • SAP

Market Recommendations

Gartner Recommended Reading

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