Gartner Research

How Tech CEOs Should Use Gartner IT Market Clocks to Guide Product Strategy and Execution

Published: 21 January 2019

ID: G00375477

Analyst(s): Jim Hare


Tech CEOs should use Gartner IT Market Clocks in product strategy and execution to capture the full value of innovations across the adoption life cycle. This can help ensure that key offering and product decisions are optimized based on buyer segmentation and market maturity.

Table Of Contents
  • Key Challenges



  • Adapt Product and Offering Strategies for Each of the Four Phases of Market Life
    • Before the Clock Starts
    • Advantage (0 to 3 O’clock)
    • Transition
    • Choice (3 O’clock to 6 O’clock)
    • Transition
    • Cost (6 O’clock to 9 O’clock)
    • Transition
    • Replacement (9 O’clock to 12 O’clock)

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