Gartner Research

4 Types of Analytical Tools to Support Insight Generation


Discover the four core types of analytics market insights leaders must support with tools and technology to generate valuable customer insights.

Published: 18 January 2019

ID: G00702373

Analyst(s): Market Insights and Analytics Research Team

Table Of Contents

Note: Capabilities and Combinations of Analytic Tools Will Vary Company-to-Company

4 Types of Analysis and Subsequent Analytic Tools

Survey and Statistical Analysis With Foundational Analytics Tools

Voice of the Customer Analysis With Natural Language Analytics Tools

Touchpoint Analytics With Customer Journey Analytics Tools

Big Data Analysis With Advanced Analytic Tools

Artificial Intelligence — The Future of Analytic Tools


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