Published: 18 January 2019
Analyst(s): Market Insights and Analytics Research Team
Discover the four core types of analytics market insights leaders must support with tools and technology to generate valuable customer insights.
Note: Capabilities and Combinations of Analytic Tools Will Vary Company-to-Company
4 Types of Analysis and Subsequent Analytic Tools
Survey and Statistical Analysis With Foundational Analytics Tools
Voice of the Customer Analysis With Natural Language Analytics Tools
Touchpoint Analytics With Customer Journey Analytics Tools
Big Data Analysis With Advanced Analytic Tools
Artificial Intelligence — The Future of Analytic Tools
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