Gartner Research

How to Find Exponential Growth Opportunities in Digital Platform Business

Published: 21 January 2019

ID: G00351217

Analyst(s): Stewart Buchanan , Chet Geschickter


To succeed at digital business, CIOs must scale adoption ahead of revenue and profits. A large user base creates long-term value and a range of monetization opportunities. Focusing on short-term payback, immediate revenue and near-term profits creates friction that can undermine viability.

Table Of Contents


  • The Value Proposition Is the Basis for Digital Business Funding
  • Analyze the Market for Frictions to Identify New Digital Business Value Propositions
  • Understand the Exponential Growth Potential of Networked Digital Business
  • Explore Networked Scaling Dynamics Made Possible by Digital Platform Business
  • Focus on Time to Usage, Not Just Time to Market
  • Invest in Driving Growth Ahead of Revenue and Profits

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