Gartner Research

Supply Chain Customer Fulfillment and Collaboration Primer for 2019

Published: 22 January 2019

ID: G00375826

Analyst(s): Beth Coppinger , Lisa Callinan , Simon Bailey , Tom Enright


Improving the customer experience for a new era of digital consumers is a key objective for supply chain organizations. The customer fulfillment and collaboration agenda helps supply chain leaders optimize and innovate through profitable customer-centric fulfillment initiatives.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can I drive operational excellence and develop capabilities to advance customer fulfillment maturity?
    • How can I partner and collaborate with customers and create joint value opportunities?
    • How can I build a vision and strategy centered on customer fulfillment excellence?
    • How can I leverage digital technologies to improve and automate customer fulfillment?
    • How can I adopt best practices for unified commerce?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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