Gartner Research

How Tech CEOs Can Guide the Creation of Better KPIs for Product Managers

Published: 21 January 2019

ID: G00382754

Analyst(s): Michael Porowski


Tech CEOs continue to accept misaligned performance measures that fail to communicate changes to inputs that drive product success. Use the following four-step process to guide your product management organization to deliver more insightful KPIs.

Table Of Contents
  • Key Challenges



  • Step 1 — Unite Product Strategy With Business Strategy
  • Step 2 — Discover Product Managers’ Most Important Activities
  • Step 3 — Create Performance Metrics, Discover Data, Set Targets
  • Step 4 — Revisit, Challenge, Redefine

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