Gartner Research

Best Practices for Marketing to Parents With Young Children

Published: 23 January 2019

ID: G00384058

Analyst(s): Emily Moquin


Parents of young children are a highly desirable marketing target, but they’re increasingly elusive to reach. To forge strong connections, marketing leaders must take a values-centric, empathic approach that acknowledges parents’ demographic complexity and their complicated relationship with advice.

Table Of Contents


  • Key Challenges
  • Recommendations



  • Define Your Core Target With Up-to-Date Understanding of Complexities
    • Recommendations
  • Connect With Parents of Young Children Using Highly Differentiated Values
    • Recommendations
  • Help Parents With Young Children Leverage Tech to Create Balance
    • Recommendations
  • Conclusion

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