Published: 24 January 2019
Through 2021, organizations must elevate the customer experience to being as important as pricing and the product. Application leaders should follow five steps, including formulating the CX strategy and choosing the most suitable AI solution, to get faster, real-time understanding of customers.
Included in Full Research
- Step 1: Formulate Your Customer Experience Strategy
- Step 2: Map and Analyze Your Customer Journeys
- Step 3: Familiarize Yourself With the AI Solution(s) Suitable to Understand Your Customers — Faster and More Efficiently
- Step 4: Decide Whether to Build or Buy
- Step 5: Track and Measure Success