Gartner Research

How to Appeal to the Innovative, Adaptive Nature of the FID Enterprise Technology Adoption Profile

Published: 25 January 2019

ID: G00380414

Analyst(s): John-David Lovelock , Hank Barnes , Suzanne White , Ray Pun


Enterprises with flexible, IT-led and dynamic technology adoption traits are ideal targets for innovations. This research provides technology product marketers with insights into FID buying behavior and recommendations for how to engage effectively.

Table Of Contents


  • FID Profile Overview
  • Balanced Approach to Buying Efforts
  • Deep Content and Demonstrations Influence FIDs
  • FIDs Require Deep Engagement With Sales Teams
  • FIDs Will Reward Value With Advocacy
  • Summary

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