Gartner Research

Six Critical Steps to Build an Org Structure Based on Gartner’s Marketing Strategy Framework

Published: 25 January 2019

ID: G00368063

Analyst(s): Elizabeth Shaw


Many marketing leaders struggle with organization design. Use this research to build a structured approach to optimizing your organization’s design based on delivering strategic marketing plans aligned to business goals.

Table Of Contents
  • Key Challenges



  • Step 1: Develop Your Strategic Plans
  • Step 2: Determine Big Bets and Other Deliverables
  • Step 3: Identify Key Capabilities and Gaps
  • Step 4: Determine the Required Scale and Scope
  • Step 5: Define Type and Level of Oversight and Management
  • Step 6: Define How You Measure Success

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