Published: 25 January 2019
For enterprises with accommodating, cooperative and responsive technology adoption traits, obtaining business outcomes takes priority over driving innovation. This research provides technology product marketers with insight into ACR buying behavior and recommendations for how to engage effectively.
Included in Full Research
- ACR Profile Overview
- Technology Is a Business Enabler, Not the Goal
- ACRs Will Perform Deep Research, Looking Across a Wide Spectrum of Sources
- Sales Interactions Need to Show “How” the Technology Can Be Used
- Invest in Continued Product Success During the Owning Cycle