Gartner Research

Managing Conflicting Values Between Teams

Published: 23 January 2019

ID: G00706267

Analyst(s): Market Insights and Analytics Research Team

Summary

Marketing leaders often find their objectives at odds with collaborators’ in other teams, resulting in “cultural tensions.” Leaders can enable their teams to identify existing tensions, explicitly acknowledge why they must exist and build tension navigation into the insight process.

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Cultural Tensions

Endnote

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