Gartner Research

Implement a Balanced Marketing Mix to Improve Demand Generation Conversion Rates

Published: 29 January 2019

ID: G00382994

Analyst(s): Christy Ferguson


Increasing the number of CTAs and channels in the marketing mix is shown to increase conversion rates across the buying cycle. Technology product marketers must align this mix to how buying teams engage to improve the success of their demand generation programs.

Table Of Contents


  • Identify Appropriate Calls to Action
  • Define Marketing Channels to Amplify Content and CTAs
  • Align CTAs and Marketing Channels to Target Buyer Profiles and Buying Cycle Stages
  • Summary

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