Gartner Research

Driving Adoption of New Digital Touchpoints

Published: 02 July 2018

ID: G00701069

Analyst(s): Customer Experience Research Team

Summary

In this research, we answer the question "How do I drive customer adoption of new digital touchpoints?" Ensure that customers prefer the utility of digital over existing analog options, make usability easy, and prioritize design that supports function.

Table Of Contents

More Detail

Ensure Preference of the Digital Option

Make the Digital Touchpoint Easy To Use

Prioritize Design That Serves Function

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