Gartner Research

Best Digital Marketing Practices for Older Millennials

Published: 08 January 2019

ID: G00385004

Analyst(s): Tim Barlow


Today’s brands are fully using digital marketing, but to the detriment of building connections with a key consumer cohort. To woo older millennials, brand managers must add value to digital content, make nods to nostalgic times, and create a mix of digital and IRL marketing.

Table Of Contents


  • Key Challenges
  • Recommendations
  • Introduction
  • Analysis
    • Foreground practicality to justify digital engagement
    • Recommendation
  • Utilize Nostalgia To Connect With Older Millennials Craving Simpler Tech Times
    • Recommendation
  • Implement Digital Innovation in Service of IRL Achievements and Experiences
    • Recommendation
    • Conclusion

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