Published: 27 June 2016
Analyst(s): Procurement Research Team
To demonstrate the commitment to long-term category planning, recast category manager roles as category strategist roles to emphasize long-term category planning. In addition to the title, change the language within the role description. Role descriptions should change in three key areas: the role objective, planning responsibility, and indicators of success.
Create a New Category Strategist Role
Signal Areas of Leeway
Tie-in Performance Metrics to Long-Term Category Planning
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