Gartner Research

Three Ways to Boost Category Managers’ Strategic Mindset

Published: 27 June 2016

ID: G00385490

Analyst(s): Procurement Research Team


To demonstrate the commitment to long-term category planning, recast category manager roles as category strategist roles to emphasize long-term category planning. In addition to the title, change the language within the role description. Role descriptions should change in three key areas: the role objective, planning responsibility, and indicators of success.

Table Of Contents

More Detail

Create a New Category Strategist Role

Signal Areas of Leeway

Tie-in Performance Metrics to Long-Term Category Planning

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.