Gartner Research

Achieving Digital Business Transformation With Digital Design

Published: 01 February 2019

ID: G00365939

Analyst(s): Irving Tyler , Brian Prentice


CIOs can direct digital design toward the creation of whole new categories of digital products and services, ensure success of platform business initiatives, and help create new business models.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • Digital Design Creates Connected Revenue Opportunities by Reframing an Enterprise’s Perspective of a Customer
  • Platform Business Needs for Targeting and Gaining Quality Ecosystem Partner Commitment Will Increasingly Require Digital Design Team Support
  • Design Thinking Will Increasingly Be Used as a Strategic Approach to Identify Targetable Opportunities in Adjacent or New Industries

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