Published: 25 January 2019
Personalization is promising, yet rife with pitfalls. Marketing leaders are unsure of what to personalize, how to use data and scale content, and what capabilities are key to success. This research highlights resources and advice to help marketers personalize brand messaging and interactions.
Included in Full Research
- Marketers’ Respond to Consumer Demand for Personalization
- The Path to Personalization Starts With Strategy
- Start With Customer Understanding
- Build a Personalization Strategy
- Operationalize and Scale Personalization