Gartner Research

Don’t Wait for SaaS — Prepare Now to Smooth the Transition to a Subscription-Based Business Model

Published: 25 January 2019

ID: G00381264

Analyst(s): Laurie Wurster , John Santoro


Increasing adoption of cloud software has proven to customers they can move beyond license-plus-maintenance licensing models. Technology product managers of non-SaaS software products must transform their business processes to support a transition to a subscription-based model.

Table Of Contents
  • Key Challenges



  • Understand the Move to Subscriptions
    • Reasons for the Shift
  • Anticipate Provider Benefits and Reluctance to Change
  • Understand the Buyer Journey
    • What Technology Product Managers Should Do

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