Gartner Research

Why Technology Product Managers Must Adopt Whole-Product Thinking

Published: 29 January 2019

ID: G00380091

Analyst(s): Alan Antin , Neil McMurchy


Customers select options that best meet their entire needs, which can encompass elements beyond the core product. Technology product managers must apply whole-product thinking to build compelling customer experiences and ensure their product delivers value to customers.

Table Of Contents


  • Introduction
  • The Whole-Product Concept
    • Whole-Product Analysis — Why, Where and When to Use It
  • Conclusion

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