Published: 29 January 2019
Analyst(s): Marketing Research Team
Data integration continues to be a challenge for most marketing functions. This step-by-step guide will help marketing leaders develop a strategic approach to data integration, achieving a better, more consistent view of the customer.
Before You Start
Common Pitfalls and Keys to Success
Step 1 of 4: Define Data Integration Objectives and Scope
Step 2 of 4: Create an Implementation Plan for Data Integration Projects
Step 3 of 4: Review and Refresh Data Governance Standards and Processes
Step 4 of 4: Communicate the Data Integration Strategy
Review Your Performance
Recommended by the Authors
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