Gartner Research

Maturity Model for Marketing Analytics

Published: 30 January 2019

ID: G00378828

Analyst(s): James Meyers


Reaching the pinnacle of marketing maturity requires a foundation in data and analytics. Marketing leaders should use this model to assess their marketing analytics maturity, reveal opportunities for growth and map their path to mastery of data-driven marketing.

Table Of Contents
  • Key Challenges



  • Level 1 — Ad Hoc
    • What to Do to Reach the Next Level
  • Level 2 — Developing
    • What to Do to Reach the Next Level
  • Level 3 — Intermediate
    • What to Do to Reach the Next Level
  • Level 4 — Advanced
    • What to Do to Reach the Next Level
  • Level 5 — Master
    • What to Do to Stay at the Master Level

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