Published: 29 January 2019
To take full advantage of machine learning and artificial intelligence, marketing leaders need a simple, intuitive way to assess predictive models. A structured inquiry with the data science team will secure better results through tighter alignment of data science predictions and marketing process.
Included in Full Research
- Step No. 1: Determine If the Model Matches the Marketing Need
- Step No. 2: Identify Potential Enhancements to the Model
- Step No. 3: Decide on Deployment Details
- Step No. 4: Establish Robust Measurement
- See the Process in Action