Gartner Research

Digital Strategy Execution: Navigate the Route to Success

Published: 30 January 2019

ID: G00373158

Analyst(s): Jamie Popkin , Remi Gulzar


Before embarking on their digital journey, enterprises must articulate their ambition and identify the digital intensity level appropriate to their capabilities and digital appetite. CIOs can use our navigation roadmap to determine which tactics will accelerate execution of their digital strategy.

Table Of Contents
  • Key Question
  • Opportunities and Challenges
  • How This Report Will Help


  • Acknowledgments

Executive Summary

  • Section 1: Establish a Digital Focal Point to Build Digital Ambition and Digital Intensity
  • Section 2: Align Digital Execution Tactics to the Environment
  • Section 3: Achieve Execution Excellence to Attain the Digital Ambition

Establish a Digital Focal Point to Build Digital Ambition and Digital Intensity

  • Move From Planning to Navigating
  • Apply Sense Making to Be Dynamic and Responsive
  • Configure Your Execution Tactics
  • Probe for Insight; Sense for Value

Align Digital Execution Tactics to the Environment

  • Conservative Execution Tactics for Digital Optimization
  • Fast-Follower Execution Tactics for Digital Transformation
    • Focus on the Customer
    • Empower Change
  • Aggressive Execution Tactics for Digital Disruption
    • Talent Is Paramount

Achieve Execution Excellence to Attain Digital Ambition

  • Scenario 1: Raise Digital Intensity to Drive Digital Optimization
  • Scenario 2: Slipstream Digital-Grade Capabilities and Move Toward Transformation
  • Scenario 3: Make Future Digital Bets on Disruption
  • Scenario 4: Thrive in Chaos
  • Scenario 5: Achieve Excellence in Digital Strategy Execution
  • Conclusion

Further Reading

  • Related Content
  • Gartner Executive Programs Reports
  • Core Research
  • Books
  • Articles

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