Gartner Research

Marketing Leaders Must Quickly Adapt to Multicultural Diversity

Published: 08 January 2019

ID: G00384198

Analyst(s): Jack Mackinnon


The U.S. Census projects that the United States will become majority-minority by the year 2055, but significant demographic changes are happening now. Marketing leaders must shift their strategies straightaway to engage the present and future American consumer.

Table Of Contents


  • Key Challenges
  • Recommendations
  • Introduction
  • Analysis
    • Adjust to New Demographic Realities by Reassessing Your Target Consumers
    • Recommendation
  • Create Cross-Cultural Connections
    • Recommendation
  • Hone Culturally Specific Messaging to Increase Brand Resonance for All
    • Recommendation
  • Sync Marketing Strategies With Emerging Majority-Minority Cultural Identity
    • Recommendation
  • Conclusion

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