Published: 31 January 2019
Gartner Hype Cycles provide insight into the maturity, adoption, business impact and timing of innovation. Tech CEOs must leverage this resource to help inform on competitive dynamics, customer targeting, with development and execution of product marketing strategy.
Included in Full Research
- Market Penetration Helps You Evaluate Competitive Pressures
- Hype Cycles Guide Customer Segmentation and Targeting
- Hype Cycle Position Provides Market Maturity Dimension
- Priority Matrices Provide Business Impact Dimension
- Hype Cycle Position Informs Product Marketing Strategy and Execution