Gartner Research

How Tech CEOs Should Use Gartner Hype Cycles to Guide Marketing Strategy and Execution

Published: 31 January 2019

ID: G00375476

Analyst(s): Jim Hare

Summary

Gartner Hype Cycles provide insight into the maturity, adoption, business impact and timing of innovation. Tech CEOs must leverage this resource to help inform on competitive dynamics, customer targeting, with development and execution of product marketing strategy.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Market Penetration Helps You Evaluate Competitive Pressures
  • Hype Cycles Guide Customer Segmentation and Targeting
    • Hype Cycle Position Provides Market Maturity Dimension
    • Priority Matrices Provide Business Impact Dimension
  • Hype Cycle Position Informs Product Marketing Strategy and Execution
  • Summary

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