Published: 01 February 2019
Summary
Establishing talented product teams with a culture that contributes to commercial success is among the most challenging issues facing technology general managers. This research equips GMs with a model for shaping product team culture for competitive advantage.
Included in Full Research
- Step 1 — Assess the Scope of Cultural Change Needed
- Technology-Centric Culture
- Technology-Centric Cultures Often Lead to Product-Led Sales Models
- Sales-Centric Culture
- Sales-Centric Cultures Often Lead to Market-Led Sales Models
- Step 2 — Identify the Primary Inhibitors to Shaping Product Team Culture
- Step 3 — Enable Behavioral Consistency Through Key Decision Moments
- Key Decision Moments Represent Opportunities to Shape Culture