Gartner Research

Use AI-Driven Customer Feedback Loops for Product Planning

Published: 04 February 2019

ID: G00383825

Analyst(s): Meike Escherich , Anthony Mullen


AI-driven feedback loops offer a new approach to identify customer needs and evolve products. Technology product managers should integrate AI now to support product planning processes.

Table Of Contents


  • Build a Business Case for AI-Driven Feedback Loops
  • Shape Product Features Based on Real-Time Data
  • Make Investments Today to Capitalize on AI Capabilities Tomorrow
  • Next Steps

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