Gartner Research

Data and Analytics Strategies Primer for 2019

Published: 05 February 2019

ID: G00375706

Analyst(s): Bill O'Kane , Saul Judah


Digital business success is fueled by data and analytics strategies that scale with business ambitions. As a result, data and analytics leaders are the drivers behind applying data and analytics to the market-making and market-differentiating strategies that create and sustain new business value.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How can I create agile, continuous data and analytics strategies that are sensitive to volatile business environments?
    • How can data and analytics platforms and organizations support our move to digital business?
    • How can we better govern our data and analytics ecosystem and increase trust in data and analytics?
    • Which programs, practices and providers can enable me to deliver successful digital business transformation initiatives?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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