Published: 05 February 2019
To remain relevant and stay ahead of competitors, marketing leaders need a deep understanding of the people-powered cultural and technological changes morphing today’s marketplace. Gartner’s consumers and culture research provides insights into the most important changes with people and society.
Included in Full Research
- Top Challenges and How Gartner Can Help
- Who are tomorrow’s key consumers, and how can I start building a relationship with them today?
- How is consumer adoption of emergent communication channels and buying platforms creating new behavioral norms and marketing opportunities?
- How can I understand the business impact of emergent cultural phenomena and divisive societal flashpoints on my brand’s relationship to consumers?