Gartner Research

Market Insight: Drive Customer Acquisition by Focusing on Regional MMS Deployment Challenges and Benefits

Published: 06 February 2019

ID: G00384022

Analyst(s): Susanna Silvennoinen, Lisa Unden-Farboud, Gaspar Valdivia, Pablo Arriandiaga


Managed mobility services are meeting and exceeding expectations. However, to drive customer acquisition and retention, tech CEOs must address the regional MMS deployment challenges faced by enterprises.

Table Of Contents


  • Identify How Customers Rate MMS Benefits, and Target MMS Offerings to Address Business Outcomes
    • Benefits of Deploying MMS
  • Clearly Detail MMS Process Responsibilities, Transition Times and Pricing Structures According to Regional Pain Points
    • Challenges of Deploying MMS

Background and Context

The Impact


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