Gartner Research

Enable Your Sales Team With Competitive Battle Cards

Published: 06 February 2019

ID: G00375103

Analyst(s): John Santoro , Scot Kim


Sales representatives struggle to comprehend competitive battle cards that are long, abstract or predominantly technology-centric. Technology product managers must work with product marketing teams to produce succinct competitive battle cards that help sales win deals.

Table Of Contents
  • Key Challenges



  • Adopt an Easy-to-View Battle Card Template
  • Collaboratively Review the Battle Card Template
  • Dispel the Competitor’s FUD Claims
  • Create Battle Cards, and Formalize a Feedback Loop

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