Gartner Research

Market Insight: Maximizing the Value of Analytics, AI and Automation in CSP B2B Sales

Published: 04 February 2019

ID: G00381747

Analyst(s): Charlotte Patrick, Ilona Hansen


Analytics, AI and automation offer opportunities for communications service providers to improve their B2B sales processes. Technology product managers in sales solution vendors can use this research to understand which projects will return the most financial value for their customers.

Table Of Contents


  • The Use of Machine Learning for Better Prediction and Prescription of Action Will Provide the Most Value to a CSP
  • Predictive Tools Provided at the Beginning of the Sales Funnel Offer Good Financial Return
    • Marketing Capabilities
    • Sales Process
    • Sales Management
    • Sales Enablement
  • How Much Value Is in These Areas

Background and Context

The Impact


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