Gartner Research

General Managers Can Unlock Growth and Inform Decisions With Gartner’s Vertical Strategy Framework

Published: 05 February 2019

ID: G00381155

Analyst(s): Derry Finkeldey


Technology general managers must balance portfolio direction and investment decisions across manifold criteria, including industry. Gartner’s vertical strategy framework (VSF) is a key tool to assess the degree to which, and in which parts of the portfolio, verticalization will drive market success.

Table Of Contents
  • Key Challenges



  • Evaluate Six Strategic Areas
    • 1. Industry Segmentation, Targeting and Positioning
    • 2. Industry Sales, Channels and Lead Qualification
    • 3. Product/Service Development
    • 4. Delivery and Continuous Improvement
    • 5. Continuous Competitive Assessment
    • 6. Organization and Staffing
  • Invest Deliberately


  • The Spectrum of Verticalization Options, Illustrated

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