Gartner Research

Create Video Content That Resonates With Consumers

Published: 06 February 2019

ID: G00378336

Analyst(s): Nicole Greene


Marketing leaders should use this research to help develop video content with impact by meeting consumer expectations, ensuring an engaging and consistent narrative, and taking a strategic approach to process and technology to scale.

Table Of Contents
  • Key Challenges



  • Effective Video Requires a Clear Narrative
    • Focus Your Efforts Across Channels to Create a Consistently Authentic Brand Voice
    • Use Best-in-Class Examples to Guide Customer-Focused Video Content Development
  • Three Steps to Scale, Test and Personalize Your Video

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