Gartner Research

Tips to Increase Category Manager Creativity

Published: 20 October 2016

ID: G00386054

Analyst(s): Procurement Research Team


Provide category managers with an inventory of all types of projects they could include in their category strategy; conduct “idealized design” brainstorming to prevent existing biases from influencing category manager thinking; and hold a “why not” discussion to challenge category managers on why they dismissed given projects.

Table Of Contents

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Create an Inventory of Procurement Projects

Conduct an “Idealized Design” Brainstorm

Hold a “Why Not” Discussion

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