Published: 05 February 2019
Marketing leaders must build effective organizational structures, optimize operations, grow capabilities and marshal internal and outsourced resources to deliver measurable results. This research provides insight, advice and tools to help you achieve these objectives.
Included in Full Research
- Top Challenges and How Gartner Can Help
- How do I organize, build and develop a team for marketing success?
- How do I evaluate, select and manage agencies and partners?
- How do I build and manage efficient marketing operations?
- How does marketing deliver measurable business impact?