Gartner Research

Marketing Organization and Operations Primer for 2019

Published: 05 February 2019

ID: G00375806

Analyst(s): Ewan McIntyre , Christopher Ross


Marketing leaders must build effective organizational structures, optimize operations, grow capabilities and marshal internal and outsourced resources to deliver measurable results. This research provides insight, advice and tools to help you achieve these objectives.

Table Of Contents



  • Top Challenges and How Gartner Can Help
    • How do I organize, build and develop a team for marketing success?
    • How do I evaluate, select and manage agencies and partners?
    • How do I build and manage efficient marketing operations?
    • How does marketing deliver measurable business impact?

Related Priorities

  • Suggested First Steps
  • Essential Reading

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