Gartner Research

Marketing Organization and Operations Primer for 2019

Published: 05 February 2019

ID: G00375806

Analyst(s): Ewan McIntyre , Christopher Ross

Summary

Marketing leaders must build effective organizational structures, optimize operations, grow capabilities and marshal internal and outsourced resources to deliver measurable results. This research provides insight, advice and tools to help you achieve these objectives.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I organize, build and develop a team for marketing success?
    • How do I evaluate, select and manage agencies and partners?
    • How do I build and manage efficient marketing operations?
    • How does marketing deliver measurable business impact?

Related Priorities

  • Suggested First Steps
  • Essential Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.