Gartner Research

CMO Strategy and Innovation Primer for 2019

Published: 05 February 2019

ID: G00375825

Analyst(s): Ewan McIntyre , Christopher Ross

Summary

Growth is a top priority of today’s chief marketing officers. Delivering growth demands CMOs master the development of intelligent strategy and become drivers of innovation. Our research on CMO strategy and innovation helps modern CMOs succeed in an increasingly challenging role.

Table Of Contents

Scope

Analysis

  • Top Challenges and How Gartner Can Help
    • How do I develop intelligent marketing strategies that support revenue growth and retention?
    • How do I create disruption and effectively respond to disruptive forces created by others?
    • How do I help my company drive innovation across products and experiences?
    • How do I ensure my organizational strategy and capabilities align to business needs?
    • How do I drive business transformation and change?

Related Priorities

  • Suggested First Steps
  • Essential Reading
  • Tools and Toolkits

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