Gartner Research

Why Not Strategy Analysis for Procurement (IMI)

Published: 11 December 2015

ID: G00386204

Analyst(s): Procurement Research Team


Category managers often struggle to consider the full range of possible solutions they should incorporate in their category strategies due to preexisting assumptions about which solutions will be most effective and unfamiliarity with all of the possible solutions. Procurement at IMI provides category managers with an extensive inventory of potential solutions and requires them to provide reasons why they did not pick any unselected approaches. Asking "Why Not" forces category managers to think outside the box and sparks new ideas.

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